More benefits for Smokey Bear licensees
- Over $30 Million in national advertising support including print, television and radio is provided by Smokey’s lifelong affiliation with the Ad Council
- Instant brand recognition - Smokey has the highest Q score of any character in history
- Continuing high profile exposure as a result of Smokey’s relationships with Radio Disney and his thousands of public appearances across the country
- Your company will be supporting the US Forest Service Educational Programs to promote wild fire prevention.
- Instant Brand equity - Smokey is the only license-able character who has instant-affiliation with forests and fire prevention. Research shows that Smokey Bear is as recognizable as Santa Claus




