More benefits for Smokey Bear licensees

• Over $30 Million in national advertising support including print, television and radio is provided by Smokey’s lifelong affiliation with the Ad Council
• Instant brand recognition - Smokey has the highest Q score of any character in history
• Continuing high profile exposure as a result of Smokey’s relationships with Radio Disney and his thousands of public appearances across the country
• Your company will be supporting the US Forest Service Educational Programs to promote wild fire prevention.
• Instant Brand equity - Smokey is the only license-able character who has instant-affiliation with forests and fire prevention.  Research shows that Smokey Bear is as recognizable as Santa Claus