Proof: Licensing Smokey Bear is profitable

Annual sales of Smokey Bear licensed products exceed $1,000,000 because Smokey is in demand:

• Smokey visits thousands of schools, ball games, state fairs, and parades every year.
• Teachers and schools request millions of Smokey Bear educational booklets to distribute to their students of all ages annually.
• Smokey is the only non-Disney character who will participate in the sell-out Radio Disney 33-Market Tour
• Research shows that Smokey is as recognizable as Santa Claus.

Importantly, consumers are more likely and willing to purchase a product that is cause-related.